I'm most inspired leading creative teams to their potential — producing compelling cross-channel content. With a focus on Higher Education advancement, I excel in strategizing how best to engage and develop alumni audiences and energizing a team of collaborators.
Creative Director (2021–Present)
Video Producer/Editor + Photographer (2005–2021)
Guiding and shaping a creative team, fostering a collaborative and inspiring environment that encourages innovation, teamwork, and professional growth.
Setting creative direction and guiding the team in executing impactful campaigns, ensuring brand consistency and alignment with marketing objectives based on actionable insights.
Collaborating with cross-functional teams, such as marketing, design, and copywriting, to deliver high-quality projects within established timelines and budgets.
Building a reputation as a leader, collaborator, and innovator in alumni communications.
Staying attuned to CASE award-winning industry trends, capitalizing on all opportunities to elevate current tactics.
Driving innovation and outside-the-box thinking by incorporating emerging communication technologies into marketing tactics, including drone stills/video, Augmented Reality social media filters, and generative AI.
Multimedia Designer, Videographer, + Video Editor (2004–2005)
Creating 100% of the company's video production work with duties including scriptwriting, storyboarding, videography, logging + capturing footage, editing, graphic creation, compression, and deployment.
Organizing, maintaining, and updating numerous interactive kiosks for client (The Home Depot)
Photographing and editing all stills for kiosk
Directing UI/UX design for B2C kiosks
Georgia Institute of Technology | B.S. in Science, Technology, & Culture – Media Studies track |
CASE Circle of Excellence - 2022 Bronze Award - Communications | Digital Campaigns (Alumni-oriented)
CASE Circle of Excellence - 2021 Silver Award - Communications | Social Media - Alumni Relations
CASE Circle of Excellence - 2021 Bronze Award - Engagement | Targeted Constituency Engagement
CASE 2023 Best of District III - A Taste of Nostalgia - Communications | Communications Initiatives
creative direction | team maximizing |
brand strategy | content curation |
problem-solving | video production |
digital marketing + communications | social media |
innovation | photography |
drone photography/videography | copy editing |
Girl Scouts of Greater Atlanta
Druid Hills Youth Sports