Event Engagement
Goal: Incentivize graduating students to maintain their connection with the Alumni Association by updating their contact information.
Roles
Creative direction
Drone pilot & photographer
Implemented a targeted email campaign with personalized subject lines and leveraged social media channels popular among graduating students to promote an exclusive photo opportunity raffle, generating excitement and encouraging participation.
The exclusive photo opportunity led to a remarkable 33% increase in updated contact information and social media follows compared to the previous year.
Continue the interactions
We spotlighted our raffle winner, invited grads to share their photos, and kept the celebration going with social takeovers and shout-outs to our newest alumni.
Exclusivity encourages engagement
Making a hard ask easier
Tailor opportunities to resonate with the target audience.
Ensure the perceived value of the reward matches the effort required.
Celebrate and acknowledge participants to foster ongoing engagement.