Brand Refresh & Website Overhaul
Goal: Update the web presence of two Atlanta-area private golf clubs to convey prestige, exclusivity, and highlight newly created visual content, while streamlining UX funnels, SEO optimization, and brand cohesiveness and voice.
Roles
Web Development
UX Design and Implementation
SEO Optimization
Creative Direction
Photo & Video Production
Copywriting
The Golf Club of Georgia
Horseshoe Bend Country Club
Two prestigious private golf clubs in need of brand refreshes and website overhauls to elevate their digital presence to match their on-site excellence.
Full-screen dynamic video—anchored by cinematic drone footage—creates an immersive UX that invites users to explore and feel part of something exclusive.
The refreshed brand and immersive site experience drove 35% increase in membership inquiries and applications, proving the power of elevated visual storytelling.
Identity shapes engagement
Refine brand perception through an elevated presence
Align digital expression with real-world prestige.
Lead with immersive, story-driven content.
Reinforce exclusivity through cohesive visual identity.