Program rebrand
Goal: Update GT Alumni Travel branding with a clear voice, motivating tagline, and striking visual elements.
Roles
Creative Direction
Art + Copy Direction
Video Editing + Motion Graphics
We recognize that our alumni are hard-working and when they choose to use their vacation time, it needs to count. Those moments matter. GT Alumni Travel can be the door to every great experience.
A dedicated section of the all-alumni newsletter entices the reader to find out more about an exciting trip or other possibilities. Additionally, readers can subscribe to an exclusive GT Alumni Travel newsletter.
Ad space placed in the GT Alumni Magazine creates additional awareness and brand recognition.
Awareness reinforces engagement
Brand Awareness makes the decision easy
Establish a consistent, memorable brand voice across platforms.
Elevate credibility by leading with insight and perspective.
Reinforce recognition through refined visual identity and tone.